Object permanence changed everything.
As someone with ADHD, object permanence has been my biggest challenge. Out of sight, out of mind — it's real. But when something is right in front of me, I remember everything. I dial in completely.
That's what a card does. It puts a moment in your hands. It makes it permanent. You can't scroll past it. You can't forget it. It sits on your desk or in your wallet or on your mom's wall and it says: this happened. You did this.
MYNT'd wasn't just some business idea — it was a solution to something I understood personally.
Hi! My name is Nimeesha Coleman — former 400m hurdler, storyteller, content creator, and the person behind every MYNT'd card.
You can't scroll past it. You can't forget it. It sits on your desk or in your wallet or on your mom's wall and it says:
this happened. You did this!
WHERE IT ALL STARTED….
A digital project.
I was working on a digital project called Choose Your Heisman — designing trading cards as a creative storytelling tool every week for college football's potential Heisman candidates. As cool as it was, the engagement wasn't too strong and the cards were forgotten once the winner was announced. Something clicked. Not just as a design exercise, but as a feeling. I went to CVS to print them out. In my hands I held the card of someone who worked their whole life for a moment — that felt like something real.
I'd always wanted to be a sideline reporter. To be close to the athletes, to tell their stories. But I realized I could do more! Something different. Instead of just asking questions, I could give athletes something tangible. A keepsake. A reminder that their moment happened, no matter how good or bad the race was.
Moments are fleeting. I wanted to make them last.
Then dipping back into track and field changed everything.
I've always loved track and field — as a former 400m hurdler, it's in my DNA. So I combined both worlds. I started designing cards for Olympic-level track and field athletes and showing up trackside to hand them out in person with a few questions. Not to sell them. Just to give athletes something to hold — a piece of their moment, collector-worthy and real.
The reaction was immediate. Athletes loved them. They posted them. They showed their families. Coaches wanted them. And every single one of them said the same thing:
"You should make this a business. We'd support you."
So here I am. And all I can say is thank you.